Stories You'll Find Nowhere Else
What Are Myths? Myth – such a famous word yet so grossly misunderstood. Whenever we call something a myth it is automatically assumed that the statement or the story behind it is false or hearsay at best. You might be surprised to know that the word myth comes from the Greek word mythos which means... Continue Reading →
6. Sales Well, duh! Sales is an integral part of Marketing and the end-objective that implements all the plans taken by the Strategy and Marketing departments. However, Marketing as such is much more than that and has many facets that are as important as Sales. To name a few: Category Management, Branding Insights, Consumer Research,... Continue Reading →
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. How do you deal with a population which has been accepting... Continue Reading →
Suburban Wordsmith 