The other day in office I was sitting on my seat just minding my own business when a new team member approached me. It was lunchtime, and he politely asked me if I would like to join him for a carrom game. I was stupefied by two things. First I didn't know the guy that... Continue Reading →
Marketing to the Indian Customer: Logical Vs Illogical
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. How do you deal with a population which has been accepting... Continue Reading →