Stories You'll Find Nowhere Else
What Are Myths? Myth – such a famous word yet so grossly misunderstood. Whenever we call something a myth it is automatically assumed that the statement or the story behind it is false or hearsay at best. You might be surprised to know that the word myth comes from the Greek word mythos which means... Continue Reading →
No Respect for Employees The biggest problem of today's job arena is that it has no respect for anyone it employs. Now I know what you're going to say. "The world is ruthless and highly competitive." "It is survival of the fittest." Let me tell you that you are right but you are also wrong.... Continue Reading →
6. Understand What is 'Not' Important The first step to separating your work and personal life is to identify what is not important. Yes, you heard it right. What we do wrong is that we treat everything at the workplace as an emergency and everything personal as something that can be taken for granted, when... Continue Reading →
The famed COVID-19 pandemic has rolled over the world and made us sitting ducks in our own homes. Normal day-to-day activities from grocery shopping and office going to movie viewing and mall visits have evolved, perhaps irrevocably. Some things, however, remain the same. People are looking for new and stable job opportunities in this time... Continue Reading →
6. Sales Well, duh! Sales is an integral part of Marketing and the end-objective that implements all the plans taken by the Strategy and Marketing departments. However, Marketing as such is much more than that and has many facets that are as important as Sales. To name a few: Category Management, Branding Insights, Consumer Research,... Continue Reading →
The other day I saw an advertisement for the Parle Frooti Fizz, and I was seriously confused. What is even a Frooti Fizz? Do you mix Appy with Frooti and then some fizz or just Appy Fizz with a mango? I mean, what are we mixing? Using pre-established brands to launch a new brand is... Continue Reading →
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. How do you deal with a population which has been accepting... Continue Reading →
Suburban Wordsmith 