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6. Sales Well, duh! Sales is an integral part of Marketing and the end-objective that implements all the plans taken by the Strategy and Marketing departments. However, Marketing as such is much more than that and has many facets that are as important as Sales. To name a few: Category Management, Branding Insights, Consumer Research,... Continue Reading →
The other day I saw an advertisement for the Parle Frooti Fizz, and I was seriously confused. What is even a Frooti Fizz? Do you mix Appy with Frooti and then some fizz or just Appy Fizz with a mango? I mean, what are we mixing? Using pre-established brands to launch a new brand is... Continue Reading →
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. How do you deal with a population which has been accepting... Continue Reading →
Suburban Wordsmith 