Stories You'll Find Nowhere Else
RBI has announced yet another revolutionary milestone in the digital payment journey of India. CBDC or the Central Bank Digital Currency is bound to shake the proverbial branches of the economy. Based on blockchain ledger technology and introduced as a challenger to infamous cryptocurrencies like Bitcoin and Ethereum, it shall serve as a complement and... Continue Reading →
What Are Myths? Myth – such a famous word yet so grossly misunderstood. Whenever we call something a myth it is automatically assumed that the statement or the story behind it is false or hearsay at best. You might be surprised to know that the word myth comes from the Greek word mythos which means... Continue Reading →
The famed COVID-19 pandemic has rolled over the world and made us sitting ducks in our own homes. Normal day-to-day activities from grocery shopping and office going to movie viewing and mall visits have evolved, perhaps irrevocably. Some things, however, remain the same. People are looking for new and stable job opportunities in this time... Continue Reading →
6. Sales Well, duh! Sales is an integral part of Marketing and the end-objective that implements all the plans taken by the Strategy and Marketing departments. However, Marketing as such is much more than that and has many facets that are as important as Sales. To name a few: Category Management, Branding Insights, Consumer Research,... Continue Reading →
The other day I saw an advertisement for the Parle Frooti Fizz, and I was seriously confused. What is even a Frooti Fizz? Do you mix Appy with Frooti and then some fizz or just Appy Fizz with a mango? I mean, what are we mixing? Using pre-established brands to launch a new brand is... Continue Reading →
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. How do you deal with a population which has been accepting... Continue Reading →
Suburban Wordsmith 