Stories You'll Find Nowhere Else
7. C'mon Man, It’ll be fun The words which every extrovert wants to hear and every introvert is tired of hearing. The words which have gotten more people killed than alcohol. The eternal words from the book "Peer Pressure: How to get totally sane people to do utterly stupid things". Honestly, I think Peer Pressure... Continue Reading →
6. Sales Well, duh! Sales is an integral part of Marketing and the end-objective that implements all the plans taken by the Strategy and Marketing departments. However, Marketing as such is much more than that and has many facets that are as important as Sales. To name a few: Category Management, Branding Insights, Consumer Research,... Continue Reading →
The other day I saw an advertisement for the Parle Frooti Fizz, and I was seriously confused. What is even a Frooti Fizz? Do you mix Appy with Frooti and then some fizz or just Appy Fizz with a mango? I mean, what are we mixing? Using pre-established brands to launch a new brand is... Continue Reading →
Ever heard of gypsies? Yeah, the constantly travelling tribe of mystics and fortune tellers you have seen many times in movies and county fairs. Portrayed as compulsive thieves Gypsies are thought to trick honest people out of their hard-earned money. The first image that comes to one's mind when the word 'gypsy' is uttered, is... Continue Reading →
Mental health has been and is still taken very lightly in our country. Any ailment related to the brain is considered to be incurable and inexplicable. Mental diseases are such taboo in our society that even common illnesses like Anxiety and Depression are portrayed in a bad light. The worse thing? Patients with psychological diseases... Continue Reading →
India with a population of 1.3 billion is a colossal country and as such an attractive arena for international brands to prove themselves. More prominent the brand, the difficult it is to deal with the vastly diverse and ever-changing requirements of the Indian buyer. How do you deal with a population which has been accepting... Continue Reading →
This past summer I was in Delhi, sitting on the steps of the Metro. Not just any Metro but the Noida Sector 18 Metro Station. Situated in the center of the city of Noida and eastwards of Delhi, the capital of India, it enjoys much more attention that it gives out. Nothing special about it... Continue Reading →
King of offbeat movies Rajkumar Rao and Prince of catchy sad-songs Ayushmann Khurrana bring you the newest addition to a long line of non-mainstream and new-concept movies of Bollywood. Barielly Ki Barfi comes as a welcome respite in the apparent drought that Indian cinema has been suffering for some time now. Other than Toilet: Ek... Continue Reading →
Walking down the memory lane, I recall the day we fought, Never in my dreams I thought, it will come to this bane. All around me spread a Sylvan aura, my feet swollen from a journey led in vain. I lost my love, I lost my care, The morning you weren’t there. Trembled as I... Continue Reading →
Based on a True Story Here we go again. Everything was going smooth. We had Chemistry, Biology, Physics. You name it, we had it. Roaming around in a scooty, with you driving and my hands on your waist, I could imagine us walking down the aisle. Or walking hand in hand around the fire.... Continue Reading →
Suburban Wordsmith 